Pdf this study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the. Aug 08, 2011 occupation and economic circumstances. Introduction to customer behavior definition in consumer. There are main 4 factors affecting consumer buying behavior. It shows a great job of the factors that do influence a consumers buying behavior.
Today, i m going to talk different factors affecting consumer habits. The reference groups were something i had not heard of before and was an interest read. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. All of these concepts are part of consumer behavior and have effect on each other. Many of these factors are demographic but there are psychographic factors as well. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. Enormous studies have been conducted to ascertain the factors affecting consumers online buying behavior.
These issues are followed by the concept of a brand. During the process of decision making, their buying behaviours are highly influenced by cultural factors, social factors, personal factors and psychological factors. Family is a social group and it can be considered the cornerstone of consumers so. Factors affecting consumer decision behavior paperback november 29, 2012. The fff model takes into consideration internal and external factors affecting consumer buying behaviour.
Economic factors that affect consumer behavior bizfluent. Additionally, it classifies the factors in different categories. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. Consumer behaviour internal factors linkedin slideshare. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Some of the major personal factors are occupation, age, economic. Customers decisionmaking perspective reflects their problemsolving behavior. The type of job people do is another major determinant of what they buy, eat, drink and wear. These all factors jointly shape consumer behaviour. The first section covers influences on consumer behaviour based on theoretical models and the meaning of segmentation the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs. These factors cause consumers to develop product and brand preferences. The factors are influences significant enough by their force, becoming the reasons for the activity.
Introductuon like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. The personal factors are the individual factors to the consumers that strongly influences their buying behaviors. It is important to know about the economic status of the consumer, because it. Consumer behavior as the decisionmaking process and physical activity involved. External affecting consumer behavior management study hq. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. A purchase decision is the outcome of all these factors. The present paper focuses on major factors influencing consumer buying behavior. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. The body of scientific work on influences on behaviours refutes the simplistic economic, rational view of decision making which is often relied upon. The findings of the study indicated creation of new group of factor associated in similar manner and named after it with high factor loadings. The social factors are the factors that are prevalent in the society where a consumer live in. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used.
The influence of cultural factors on consumer buying behaviour and an application in turkey. What are the factors that determine consumer behaviour. Influences on consumer behaviour european commission. A 20 study found that millennial moms birth years 19811997 were online followers of 22. The impact of social factors affecting consumer behaviour. Policy implications beyond nudging april 2014 5 yet, the common premise that. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Factors affecting consumer behavior linkedin slideshare. Generational differences can also be factors in they ways people use media and where they go for information to inform their consumer choices. So basically i will start answering this question with a question. Each culture contains subcultures groups of people with share values. Consumer buying behavior is the behavior of final consumer.
The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. Social factors play an essential role in influencing the buying decisions of consumers. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. It is important to know about the economic status of the consumer, because it is the driving force behind the buying behavior. The society is composed of several individuals that have different preferences and behaviors. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. The behavior of consumer is temporary for short time not permanently.
Factors affecting consumers buying decision in the selection. The consumer buying decision process is influenced by many internal and external factors. Factors affecting consumers purchasing decision through e. Based on these factors, we can decide the ways to influence the customer. Factors influencing consumer behavior of smartphone users. The sub factors under personal factor are listed below. What are social factors influencing consumer behavior. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. Pdf personal influences on consumer behaviour researchgate.
Apr 24, 2017 so basically i will start answering this question with a question. Occupation income education wealth most basic cause of a persons wants and behavior. These factors vary from person to person that results in a different set of perceptions. Personal factors influencing consumer behavior definition. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Factors influencing consumer buying behaviour global journals. This study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the demographic factors, age, monthly income, living place, marital. A comparative study of rural, semiurban and urban areas in and around chandigarh inderjeet sethi1 and as chawla2 abstract peoples behavior makes sense if you think about it in terms of their goals, needs, and motives thomas mann.
Consumer behaviour and factors influencing buyer behavior. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. Consumer behavior refers to the selection, purchase and consumption of goods and services for the. From a marketing perspective, however, consumer learning can be thought of as the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior. The term consumer behavior is defined as the behavior that consumer display in searching for purchasing, using, evaluating and disposing of product and services that they expect will satisfy their needs. Subcultures can include nationalities, religions, racial groups, or groups. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. A consumer is someone who pays a sum to consume the goods and services sold by an organization. A vital part of the marketing process is to understand why a customer or buyer makes a purchase. We need people around to talk to and discuss various issues to reach to better solutions and ideas.
Influence of cultural, social and marketing factors on the buying behavior of telecom users. Due to impact of various factors, consumers react or respond to marketing programme differently. The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal occupation, economic circumstances and lifestyle of person and also behaviour is affects by personality and self concept kotler, 2003. For getting a better understanding of the total concept of consumer behavior, the decisionmaking process and the types of decisions are taken into the study. Social factors influencing consumer behavior definition. Factors affecting consumers buying decision in the. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Social factors affecting consumer buying behavior marketing. A purchase decision is the result of each and every one of these factors. Psychological and social factors that influence online. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Amico, 2002, p149 several factors come into play in consumer buying behaviour.
Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The factors do not affect equally to all the buyers. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection.
A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. There are many factors affecting consumer behaviour. Culture social class people within a social class tend to exhibit similar buying behavior. Information processing sensation and perception historically, sensation and perception have been accorded little attention by consumer researchers. In last 2 post, we speak about kinds of consumers and buyer vs user. Consumers buyer behaviour is influenced by four major factors. Sep 21, 2017 key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decisionmaking process individually and in groups dodoo, 2007. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Supermarket is one of an interesting area for the study where features of consumer behavior can easily be seen.
Next, research on the major personal factors affecting consumer behaviour. Consumer behavior focuses on how individuals make decisions to spend their available resources time, money, effort on consumption related items. Factors that influence consumer purchasing decisions of. For the same product, price, promotion, and distribution, their responses differ significantly. These factors are associated with the groups that the. Dec 11, 2015 it shows a great job of the factors that do influence a consumers buying behavior. Factors influencing consumer behaviour essay example. The consumer behaviour also depends on the personal characteristics. Personal factors affecting consumer purchase decision towards. Besides the internal factors, external factors also influence consumer behavior. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Dec 30, 2017 there are several personal factors which affect consumer buying behavior.
Personal factors affecting consumer buying behavior. This study focuses on the attitudes and behaviors of men who buy beauty products shows that there is a group of variables that affect consumer behavior of male. The consumer plays a very important role in the demand and supply chain of every economic system of. What are the factors influencing consumer behavior. Agarwal and karahanna, 2000, moon and kim 2001, torkzadeh and dhillon, 2002.
Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Key factors influencing online consumer behaviour backed. However, there is no consensus with regard to the definition of consumer behavior and its. Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m.
Consumer such as social, cultural, personal and psychological. Influence of cultural, social and marketing factors on the. These factors include culture, subculture, social class, reference group and family influences. The purpose of the research is how the factors of consumer behavior affect or influences the. We speak about value of customer behavior, customer behavior intro, crm as a part of leadorganizer and lead management with recommendation to crm. An understanding of consumer behaviour is essential in planning and programming the marketing system. Dec 29, 2012 learning can be viewed as a relatively permanent change in behavior occurring as a result of experience. The results suggest that, there are some factors deleted and other are extracted to principle component analysis after rotation. Key factors influencing online consumer behaviour backed by. Cultural factor culture subculture social culture c. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. Factors affecting consumer buying behavior factors of.
For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth. What are the personal factors influencing consumer behavior. Personal factors play a very important role in affecting the buying behaviour of a consumer. Consumer behaviour is quite complex and it has many things to learn especially there are some important factors affecting it. Consumer behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. Factor affecting consumer behavior linkedin slideshare. Age of a consumer and his life cycle are two most important sub factors under personal factors.
External environmental factors affecting consumer behaviour. In fact this is one major factor that influences consumer behaviour. An empirical study of the factors influencing consumer. Factors affecting consumer behavior product management buzz. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. These factors are not individualistic,and are external to the individual. The objectives of this research are to know the personal factors influencing. The influence of cultural factors on consumer buying. Sep 02, 2018 social factors affecting consumer buying behavior.
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