Influence of cultural, social and marketing factors on the buying behavior of telecom users. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase. Next, research on the major personal factors affecting consumer behaviour. Sep 02, 2018 social factors affecting consumer buying behavior. The influence of cultural factors on consumer buying behaviour and an application in turkey. Occupation income education wealth most basic cause of a persons wants and behavior. Factors influencing consumer behaviour essay example. These factors include culture, subculture, social class, reference group and family influences. There are main 4 factors affecting consumer buying behavior. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour.
These factors cause consumers to develop product and brand preferences. The purpose of the research is how the factors of consumer behavior affect or influences the. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. The influence of cultural factors on consumer buying. Introductuon like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. A purchase decision is the outcome of all these factors. Agarwal and karahanna, 2000, moon and kim 2001, torkzadeh and dhillon, 2002. Personal factors play a very important role in affecting the buying behaviour of a consumer. The society is composed of several individuals that have different preferences and behaviors. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors.
The findings of the study indicated creation of new group of factor associated in similar manner and named after it with high factor loadings. However, there is no consensus with regard to the definition of consumer behavior and its. Factors affecting consumers purchasing decision through e. Factors affecting consumer buying behavior factors of. These issues are followed by the concept of a brand. The factors do not affect equally to all the buyers. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. The reference groups were something i had not heard of before and was an interest read.
Family is a social group and it can be considered the cornerstone of consumers so. We need people around to talk to and discuss various issues to reach to better solutions and ideas. The fff model takes into consideration internal and external factors affecting consumer buying behaviour. The objectives of this research are to know the personal factors influencing. Economic factors that affect consumer behavior bizfluent. Consumer behavior focuses on how individuals make decisions to spend their available resources time, money, effort on consumption related items. What are social factors influencing consumer behavior. Aug 08, 2011 occupation and economic circumstances. Consumer behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. Culture social class people within a social class tend to exhibit similar buying behavior.
Each culture contains subcultures groups of people with share values. What are the factors influencing consumer behavior. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Factors influencing consumer buying behaviour global journals. What are the personal factors influencing consumer behavior. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. All of these concepts are part of consumer behavior and have effect on each other. An empirical study of the factors influencing consumer.
Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. So basically i will start answering this question with a question. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Customers decisionmaking perspective reflects their problemsolving behavior. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. In fact this is one major factor that influences consumer behaviour. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used. Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m. It shows a great job of the factors that do influence a consumers buying behavior.
Social factors influencing consumer behavior definition. The present paper focuses on major factors influencing consumer buying behavior. Social factors play an essential role in influencing the buying decisions of consumers. Today, i m going to talk different factors affecting consumer habits.
Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. Factors affecting consumer behavior linkedin slideshare. The consumer buying decision process is influenced by many internal and external factors. Pdf this study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Influence of cultural, social and marketing factors on the. Information processing sensation and perception historically, sensation and perception have been accorded little attention by consumer researchers. Consumer behaviour is quite complex and it has many things to learn especially there are some important factors affecting it.
The term consumer behavior is defined as the behavior that consumer display in searching for purchasing, using, evaluating and disposing of product and services that they expect will satisfy their needs. The type of job people do is another major determinant of what they buy, eat, drink and wear. There are many factors affecting consumer behaviour. External environmental factors affecting consumer behaviour. Introduction to customer behavior definition in consumer. Age of a consumer and his life cycle are two most important sub factors under personal factors.
Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The behavior of consumer is temporary for short time not permanently. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. These all factors jointly shape consumer behaviour. Factors that influence consumer purchasing decisions of. This study focuses on the attitudes and behaviors of men who buy beauty products shows that there is a group of variables that affect consumer behavior of male. For getting a better understanding of the total concept of consumer behavior, the decisionmaking process and the types of decisions are taken into the study.
These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. Personal factors affecting consumer purchase decision towards. Enormous studies have been conducted to ascertain the factors affecting consumers online buying behavior. We speak about value of customer behavior, customer behavior intro, crm as a part of leadorganizer and lead management with recommendation to crm. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Dec 29, 2012 learning can be viewed as a relatively permanent change in behavior occurring as a result of experience. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Besides the internal factors, external factors also influence consumer behavior. Social factors affecting consumer buying behavior marketing. Consumer buying behavior is the behavior of final consumer. Consumers buyer behaviour is influenced by four major factors.
The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal occupation, economic circumstances and lifestyle of person and also behaviour is affects by personality and self concept kotler, 2003. A vital part of the marketing process is to understand why a customer or buyer makes a purchase. Due to impact of various factors, consumers react or respond to marketing programme differently. These factors are associated with the groups that the. Factors influencing consumer behavior of smartphone users. Sep 21, 2017 key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Personal factors influencing consumer behavior definition. Cultural factor culture subculture social culture c. A consumer is someone who pays a sum to consume the goods and services sold by an organization.
Consumer behavior refers to the selection, purchase and consumption of goods and services for the. A purchase decision is the result of each and every one of these factors. There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. Key factors influencing online consumer behaviour backed. External affecting consumer behavior management study hq.
Personal factors affecting consumer buying behavior. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. The social factors are the factors that are prevalent in the society where a consumer live in. These factors are not individualistic,and are external to the individual. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. The personal factors are the individual factors to the consumers that strongly influences their buying behaviors. It is important to know about the economic status of the consumer, because it is the driving force behind the buying behavior. The body of scientific work on influences on behaviours refutes the simplistic economic, rational view of decision making which is often relied upon. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decisionmaking process individually and in groups dodoo, 2007. Dec 30, 2017 there are several personal factors which affect consumer buying behavior. Consumer such as social, cultural, personal and psychological. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society.
A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Pdf personal influences on consumer behaviour researchgate. What are the factors that determine consumer behaviour. In last 2 post, we speak about kinds of consumers and buyer vs user. Influences on consumer behaviour european commission. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. A 20 study found that millennial moms birth years 19811997 were online followers of 22. The first section covers influences on consumer behaviour based on theoretical models and the meaning of segmentation the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. The factors are influences significant enough by their force, becoming the reasons for the activity.
Consumer behaviour and factors influencing buyer behavior. Many of these factors are demographic but there are psychographic factors as well. Additionally, it classifies the factors in different categories. The impact of social factors affecting consumer behaviour. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The results suggest that, there are some factors deleted and other are extracted to principle component analysis after rotation. Consumer behavior as the decisionmaking process and physical activity involved.
Factors affecting consumers buying decision in the selection. Generational differences can also be factors in they ways people use media and where they go for information to inform their consumer choices. Supermarket is one of an interesting area for the study where features of consumer behavior can easily be seen. These factors vary from person to person that results in a different set of perceptions. Apr 24, 2017 so basically i will start answering this question with a question. This study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the demographic factors, age, monthly income, living place, marital. Consumer behaviour internal factors linkedin slideshare. Psychological and social factors that influence online. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. During the process of decision making, their buying behaviours are highly influenced by cultural factors, social factors, personal factors and psychological factors. An understanding of consumer behaviour is essential in planning and programming the marketing system. A number of personal factors also influence the consumer behaviour.
Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. The consumer plays a very important role in the demand and supply chain of every economic system of. Key factors influencing online consumer behaviour backed by. Dec 11, 2015 it shows a great job of the factors that do influence a consumers buying behavior. Some of the major personal factors are occupation, age, economic. The consumer behaviour also depends on the personal characteristics. Factors affecting consumer decision behavior paperback november 29, 2012. For the same product, price, promotion, and distribution, their responses differ significantly. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Amico, 2002, p149 several factors come into play in consumer buying behaviour. Factor affecting consumer behavior linkedin slideshare. Factors affecting consumer behavior product management buzz.
The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. It is important to know about the economic status of the consumer, because it. Factors has significant influence on consumer buying behavior. Policy implications beyond nudging april 2014 5 yet, the common premise that.
The sub factors under personal factor are listed below. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth. Based on these factors, we can decide the ways to influence the customer. Subcultures can include nationalities, religions, racial groups, or groups.
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